Be Kind. Make a Difference

Meet the Kind Canada Team


Kind Canada has recruited an experienced and talented team who are committed to helping Canada become the kindest country in the world. Our hard working team is based in Ottawa, Ontario.

Rabbi Dr. Reuven P. Bulka, C.M., Founder, President and CEO

Rabbi Reuven Bulka is a long time advocate for kindness and the founder of Kindness Week in Ottawa. Author, radio personality and frequent keynote speaker, Rabbi Bulka has touched thousands of lives through his role as spiritual leader of Congregation Machzikei Hadas in Ottawa and his unwavering commitment to charitable, community and humanitarian causes. On June 28, 2013 Rabbi Bulka was appointed to the Order of Canada.

“At Kind Canada Généreux, we are on a mission - to infuse our lives with kindness, by sharing with all Canadians how transformative kindness is to our health and well-being; at home, at school, in the workplace, indeed everywhere. Once we are aware of the power of kindness, it becomes almost impossible to not be kind.”

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Jeff Turner, Vice President &           Chief Development Officer

Born and raised in Ottawa, married with three grown children and one grandchild, Jeff Turner is a senior executive leader with over 30 years’ experience in business and the not-for-profit sector. He currently provides advice and support to organizations seeking to enhance revenue development, relationship building and brand awareness in areas of fundraising and business development.


A passionate volunteer, Jeff sits on a number of boards, including Project North, the Algonquin College Foundation, The Bronson Centre and Flora Canada 2017. He is also a certified Human Cell and Tissue courier. Jeff was recognized with a Community Builder award from United Way, and Algonquin College Alumni of the Year for his community work.

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Hillary Samuel, Workplace Development and Culture Change Advisor

Hilary Samuel is an educator, coach and facilitator who specializes in transformational learning. She has taught on four continents and has worked with people from all walks of life and a diversity of cultures. She works with adults and youth, communities and organizations, fostering a mind-set that thrives on creativity and a sense of possibility.

As an Organizational Development Consultant, Hilary crafts programs for change operating concurrently at individual, team and organizational levels to support a healthy and effective workplace.  She fosters employee engagement, value-aligned culture change and optimal wellness.  

Hilary is the founder of Wellbeing Walkabout, devoted to enhancing wellbeing through contact with each other and with nature. She lives in Ottawa and loves to cycle, ski and hike in nearby wilderness parks. 


Jenny Shinder

Jenny is an educator with a passion for spreading kindness in the classroom.  After graduating from the University of Ottawa’s Bachelor of Education program, Jenny began her career as a kindergarten teacher. Her love for young children grew, as she raised her own children, volunteered in their schools and became the director of the Ganon Preschool at the Soloway Jewish Community Centre in Ottawa. Having worked with children for over 20 years, Jenny is thrilled to partner with Kind Canada to launch a kindness program in schools.