Be Kind. Make a Difference

We believe kindness can make Canada an even more caring, generous and vibrant country.

As a national not-for-profit charitable organization, our goal is to engage and inspire Canadians to create a pervasive culture of kindness from coast-to-coast-to-coast.

We will share the many benefits of kindness and, most of all, how rewarding it is to be genuinely kind to others. Scientific research and studies demonstrate that being kind transforms

lives and is effective addressing issues such as bullying in schools, absenteeism and presenteesim in the work place, wellness and mental health.

We are committed to being a strong national voice and to working hand-in-hand with others to bring the power of kindness to homes, communities, schools and workplaces across Canada


Impacting health and well-being

Scientific research demonstrates that kindness is physiologically necessary to live a full, productive and happy life. Read on to find out about these important findings.


Engaging Canadians to be kind

Through engagement and outreach programs we will increase knowledge and foster learning about the skills and tools that build healthy, kind relationships.


Empowering kindness consciousness

Increased social responsibility is personally rewarding. We will empower people to embrace the values of kindness, such as empathy, respect, gratitude, and compassion, to enhance the social consciousness of Canadians. 


Reaching out to raise awareness

Our focus will be on building an everyday culture of kindness through community
engagement, volunteerism, and charitable giving to enhance communities for the benefit of all.

Our Focus


We are working with the Provincial Ministries of Education and Health, and Boards of Education, to improve student well-being and mental health by integrating kindness as a daily practice in schools.

Read more


We are working with businesses and government to cultivate a culture of kindness in order to increase employee engagement, retention and productivity, and reduce stress and absenteeism.

Read more


Our work in the healthcare sector will introduce a kindness philosophy toward patient care and employee job satisfaction, and enhance the service delivery model.

Read more